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CANADIAN RED CROSS
9 Lessons to Grow a World-Class Donor Experience

The Chronicle of Philanthropy hosts Canadian Red Cross and COHORT3 for practical lessons on the state-of-the-art in Donor Experience Driven Fundraising 

Thursday, May 10 2018           2:00 PM Eastern


For over a decade, nonprofit fundraisers have been chasing donor driven fundraising programs that seek to integrate seamlessly across devices and  channels with a highly personalized experience. Realistically we've seen only minor progress across the industry. Is today's approach broken?

Join us as respected Chronicle of Philanthropy editor Stacy Palmer curates a live discussion with industry leaders Jay Hollister (Canadian Red Cross) and Jeff Patrick (COHORT3) on the chronic problem in the nonprofit sector with deploying donor experience driven fundraising programs. Hear the most common causes of failure, and the opportunity with a new practical and realistic approach that simplifies the process, shortens time to value, and significantly reduces the upfront investment and complexity. Learn from Canadian Red Cross how their successful program to build a world class donor contact center - identified as a critical stage in the donor Experience - delivered a much improved donor experience, reduced the cost per contact from $5 to $4, and increased giving revenue by xx% per year over four years.

You'll learn:

  • 5 Reasons Many Donor 
  • 3 Steps of the Experience First Transformation Approach
  • 9 Lessons from Canadian Red Cross Donor Contact Center Program Transformation

Register now for the webinar on Thursday, May 10 2018 2 pm eastern.

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