Modern Donor Contours Research Report

The Modern Donor Contours Report is COHORT3's proprietary, groundbreaking consumer research describing for the first time the intricate details of the consumer's experience as a first-time donor, across four generations - Silent, Baby Boomer, Generation X, and Millennials.

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REPORT AUDIENCE: Fundraisers

EXECUTIVE SUMMARY

There is a radical shift in donor behavior among the Modern Donors - Boomers, Generation X, and Millennials. They have seized control of the giving process. Compared to their Silent Generation peers, Modern Donors are more active within the experience, they leverage more channels, and more online channels, and they are driving the giving process. They don't prioritize traditional outbound promotion like direct mail, instead preferring to leverage their networks - online and offline, along with 3rd party and their preferred charity's resources. They operate on their timeline, in their preferred channels, and according to their journey stages and sequencing. 

This report includes:

  • Executive Summary (Results and Recommendations)
  • Topline Insights
  • About the Research

 

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