DONOR EXPERIENCE 2.0
Donor Experience 2.0 (DX2.0) from COHORT3 rewrites the playbook on building a world-class donor experience. Over the last 15 years we’ve learned a lot about building a truly great donor experience. DX2.0 captures it all.
First Generation Problems
The first generation of donor experience development jump started the nonprofit industry, but looking back now, there were real challenges with it: It was complex, it took a long time, it required a big upfront investment, and it was high-risk.
DX2.0 systematically corrects all of the first generation donor experience problems:
Delivers a new methodology. The DX2.0 methodology for transforming the donor experience is incremental and iterative making it more practical, less risky, and it requires a much lower upfront investment. The C-suite loves it, and practitioners thrive.
Aligns with new audiences. The transformation methodology is younger-donor aware. It aligns with the new reality - younger donors think about, engage, give, and advocate differently than their older peers. DX2.0 is shaped by the younger Modern Donor.
Tracks the leaders. DX2.0 mirrors what the industry leaders are doing. Our fundraiser research informed and confirmed our approach - DX2.0 shares the essential ingredients of the top performing programs in the U.S.
Includes new skills training. A critical failure point for DX transformation up to now has been a lack of skills development; ex. donor journey mapping and donor listening expertise. DX2.0 includes new skills training in these areas and other essential techniques.
YOU + COHORT3 = REVENUE. LOTS OF IT.
Earn your dx2.0 certification
Earn your DX2.0 Certification today. The in-depth training program equips you to start a donor experience-driven fundraising initiative at your organization.
Benefits of Certification
DX2.0 Certification has many benefits including:
Master the skills required for DX2.0
Execute donor experience initiatives more effectively
Gain a competitive advantage for you and your organization
Boost your professional skills and experience
Increase your earnings potential
Build professional credibility
PERSONALIZE THE CERTIFICATION PROGRAM
Choose the right approach to certification that works for your schedule, personal learning style, and preferred learning environment. Mix and match the following DX2.0 learning opportunities:
Email. Weekly email series featuring essential nuggets highlighting the key concepts of DX2.0. Useful as a serial stream easily consumed on the fly for busy nonprofit marketing and fundraising professionals.
Reports. The full story for each topic presented in COHORT3’s easy-to-read report style. Great for professionals who have the quiet time to sit, read, and digest the material for maximum comprehension.
Webinars. Weekly 1-hour live or on-demand multi-presenter, web-based presentations of the high points for each topic. Best for professionals looking to get the gist and move on.
Live Stream Sessions. An office-hours style live session, streamed online - composed of a 1-hour, highly interactive Q&A on each DX2.0 topic. Ideal for users looking to clarify and extend their understanding of each DX2.0 training module.
On-demand Video Training. A mobile-friendly, on-demand, online learning experience delivering DX2.0 content via instructor-narrated video learning modules with paired quizzes to test comprehension. Qualifying students can gain certification in DX development through this series.
Classroom Training. Similar to the on-demand training except it is presented to a participant group who tackle the learning modules as a class over a prescribed ‘semester’ period. The experience includes a dedicated instructor, student online discussion group, and office hours for independent student-instructor time.
COHORT3 analysts help FUNDRAISERS to accelerate growth, using our deep research and reports, driven by strategic advice, and practical guidance - all for one annual fee and unlimited access to our content, analysts and events.
Do you need to contact us immediately? Reach us at 415.672.1986 or Jeff.Patrick@COHORT3.com.