Donor Experience 2.0 (DX2.0) from COHORT3 rewrites the playbook on building a world-class donor experience. Over the last 15 years we’ve learned a lot about building a truly great donor experience. DX2.0 captures it all.

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First Generation Problems

The first generation of donor experience development jump started the nonprofit industry, but looking back now, there were real challenges with it: It was complex, it took a long time, it required a big upfront investment, and it was high-risk.

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DX2.0 systematically corrects all of the first generation donor experience problems:

  • Delivers a new methodology. The DX2.0 methodology for transforming the donor experience is incremental and iterative making it more practical, less risky, and it requires a much lower upfront investment. The C-suite loves it, and practitioners thrive.

  • Aligns with new audiences. The transformation methodology is younger-donor aware. It aligns with the new reality - younger donors think about, engage, give, and advocate differently than their older peers. DX2.0 is shaped by the younger Modern Donor.

  • Tracks the leaders. DX2.0 mirrors what the industry leaders are doing. Our fundraiser research informed and confirmed our approach - DX2.0 shares the essential ingredients of the top performing programs in the U.S.

  • Includes new skills training. A critical failure point for DX transformation up to now has been a lack of skills development; ex. donor journey mapping and donor listening expertise. DX2.0 includes new skills training in these areas and other essential techniques.

Get certified on DX2.0 today >>


Earn your DX2.0 Certification today. The in-depth training program equips you to start a donor experience-driven fundraising initiative at your organization.

Benefits of Certification

DX2.0 Certification has many benefits including:

  • Master the skills required for DX2.0

  • Execute donor experience initiatives more effectively

  • Gain a competitive advantage for you and your organization

  • Boost your professional skills and experience

  • Increase your earnings potential

  • Build professional credibility


Choose the right approach to certification that works for your schedule, personal learning style, and preferred learning environment. Mix and match the following DX2.0 learning opportunities:

  • Email. Weekly email series featuring essential nuggets highlighting the key concepts of DX2.0. Useful as a serial stream easily consumed on the fly for busy nonprofit marketing and fundraising professionals.

  • Reports. The full story for each topic presented in COHORT3’s easy-to-read report style. Great for professionals who have the quiet time to sit, read, and digest the material for maximum comprehension.

  • Webinars. Weekly 1-hour live or on-demand multi-presenter, web-based presentations of the high points for each topic. Best for professionals looking to get the gist and move on.

  • Live Stream Sessions. An office-hours style live session, streamed online - composed of a 1-hour, highly interactive Q&A on each DX2.0 topic. Ideal for users looking to clarify and extend their understanding of each DX2.0 training module.

  • On-demand Video Training. A mobile-friendly, on-demand, online learning experience delivering DX2.0 content via instructor-narrated video learning modules with paired quizzes to test comprehension. Qualifying students can gain certification in DX development through this series.

  • Classroom Training. Similar to the on-demand training except it is presented to a participant group who tackle the learning modules as a class over a prescribed ‘semester’ period. The experience includes a dedicated instructor, student online discussion group, and office hours for independent student-instructor time.


COHORT3 analysts help FUNDRAISERS to accelerate growth, using our deep research and reports, driven by strategic advice, and practical guidance - all for one annual fee and unlimited access to our content, analysts and events. 

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