donor-centric fundraising PLANNING report.
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Donor-centric transformation delivers real value.
Just ask Canadian Red Cross.
Over four years, Canadian Red Cross moved their donor contact center performance from the lowest 25%, as measured across every performance category, to the Top 10%.
To get there, they used an Experience First methodology that prioritized donor listening, donor journey mapping, and iterative experience optimization over the four years.
In the end, the team reduced contact center costs (from $5/contact to $4/contact), and grew revenue an average of +37% EACH year.
YOU + COHORT3 = REVENUE. LOTS OF IT.
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Discover the Experience-First Methodology today.
COHORT3 analysts help FUNDRAISERS to accelerate growth, using our deep research and reports, driven by strategic advice, and practical guidance - all for one annual fee and unlimited access to our content, analysts and events.
Do you need to contact us immediately? Reach us at 415.672.1986 or Jeff.Patrick@COHORT3.com.