DONOR JOURNEY MAPPING PLAYBOOK

The Donor Journey Mapping Playbook lays out the best practices and practical methodology for capturing and transforming your donor experience using the donor journey mapping process.

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REPORT AUDIENCE: Fundraisers

EXECUTIVE SUMMARY

The Donor Journey Map tells the story of your donor's experience, and is an essential tool for assisting your team to visualize the donor's point of view. Additional layers depict the organization POV - software, data, processes, teams - that describe how the journey is delivered by the organization. The donor journey map is essential for the COHORT3 Experience-First Methodology which delivers continual, iterative experience optimization.

This Donor Journey Mapping Playbook includes a series of reports, including:

  • PART 1: Getting to Know the Journey Map
  • PART 2: Build the Donor Journey Map
  • PART 3: Build the Donor Journey Map - Organization POV

 

DOWNLOAD THE REPORT

Option 1: Individual Reports / Download one of the 6 chapters of the Donor Journey Mapping Playbook

Option 2: All / Download all 3 chapters of the Donor Journey Mapping Playbook