"This groundbreaking research provides the critical insights into the mind of the Modern Donor"


The 2018 MODERN DONOR CONTOURS RESEARCH: The Donor Has Seized Control of the Giving Process

DATE: Thursday, April 12, 2018     2:00 - 3:00 pm eastern

DESCRIPTION: There is a radical shift in giving behavior among the Modern Donors - Baby Boomers, GenX, and Millennials. Compared to the Silent Generation, the Modern Donors are more active, and they are driving the giving process. They eschew traditional outbound promotion like direct mail, and operate on their timeline, in their preferred channels, and according to their journey stages and sequencing. 

Just 9% of Modern Donors cite the organization's marketing as the reason they decided to give.


Based on the soon-to-be-released ground-breaking research, this webinar delivers the unique insights into the mind of the Modern Donor, and how to transform your individual giving program accordingly.

You will learn:

  • The 6 Donor Journey Stages of the Modern Donor
  • The 7 Topline Insights Defining the Modern Donor
  • The 5 Major Steps to Transform Your Individual Giving Program


register today

Receive a free copy of the 2018 Modern Donor Contours Research Report when you register and attend the webinar.


                           JEFF PATRICK                                                           DIRK RINKER

                           JEFF PATRICK                                                           DIRK RINKER

JEFF PATRICK is the CEO and Founder at COHORT3. Jeff brings 20+ years experience driving individual giving programs at some of the largest nonprofits in the industry. He is a recognized industry expert, speaker, writer and thought leader on modern direct marketing fundraising.

DIRK RINKER is the President and CEO at Campbell Rinker. Dirk is a veteran market researcher specialized for over 20 years in delivering qualitative and quantitative research to nonprofits, universities, museums, and associations.


COHORT3 analysts help FUNDRAISERS to accelerate growth, using our deep research and reports, driven by strategic advice, and practical guidance - all for one annual subscription fee and unlimited access to our content, analysts and events. 


Campbell Rinker is a full-service market research firm specialized for over 25 years in delivering quantitative and qualitative research to nonprofits. Their work has helped hundreds of well-known nonprofits, universities, museums and associations advance and encourage higher value for donors, members and alumni. The firm is recognized as a leading expert in the area of donor retention and engagement.  Find them at www.campbellrinker.com 

INFO@COHORT3.com: Contact us today to learn more about our subscription service that is changing the way fundraisers invest, learn, and grow their fundraising programs.