TRAINING: Donor Journey Mapping 2.0


Get certified in Donor Journey Mapping 2.0 today. Learn a critical fundraising skill and earn your certification.

  • Over the last 15 years, we've learned a lot about how to design a world-class donor journey. Donor Journey Mapping 2.0 (DJ2.0) captures it all.

  • The new methodology for transforming your donor experience is more practical, reduces upfront risk, and has a lower initial investment. The C-suite loves it.

  • The new techniques are younger-donor friendly. It aligns with the new fundraising reality - Millennials, Gen X, and Gen Z donors think about, engage, give, and advocate differently. DJ2.0 captures it all.

  • DJ2.0 mirrors what the industry leaders are doing. Our fundraiser research of 200 nonprofit fundraising leaders shows that Donor Journey Mapping is a core ingredient of the top performing programs.

  • New skills training is the critical missing piece for organizations looking to craft a world-class donor experience. Donor Journey Mapping skills are an essential skill.