Too many fundraisers mistakenly believe they have to craft a completely new donor journey to get started building a better donor experience. That somehow, they will creatively conjure up a different and better donor experience from scratch.
That simply isn't possible.
The Donor Journey Map visualizes your fundraising program's CURRENT donor journey. To get started, you're not mapping the experience you WANT, you're mapping the donor journey you HAVE today.
And from there, you'll leverage donor feedback to prioritize an iterative, step-wise process of progressive donor experience optimization.