Snapchat to let your donors/volunteers log into your community site or mobile app with Snapchat ID. Snapchat opening platform to 3rd party developers.Developers can now add features and integrate outside apps into Snapchat. Recall that Facebook's work in this area eventually led to the current data privacy problems (think Cambridge Analytica). Snapchat says they are dramatically reducing user data made available to 3rd party developers with this in mind, and each new app submitted will be reviewed by humans. 3rd party apps integrate using 4 "Kits" - Creative Kit (example video) , Login Kit (example video), Bitmoji Kit (example video), and Story Kit (example video). Wired
Too many fundraisers mistakenly believe they have to craft a completely new donor journey to get started building a better donor experience. That somehow, they will creatively conjure up a different and better donor experience from scratch.
That simply isn't possible.
The Donor Journey Map visualizes your fundraising program's CURRENT donor journey. To get started, you're not mapping the experience you WANT, you're mapping the donor journey you HAVE today.
And from there, you'll leverage donor feedback to prioritize an iterative, step-wise process of progressive donor experience optimization.
The Donor Journey Map fills in the biggest gap in fundraising today - insights on the donor's passion, and loyalty to your cause, and makes that critical insight available to your team and leadership.
Don't start your donor-centric fundraising initiative with big investments in data integration, or new fundraising software. Instead, drive fundraising revenue growth directly via the donor journey.
Over four years, the Canadian Red Cross, lead by Jay Hollister, Director, National Donor Experience & Engagement, moved their donor contact center performance from the LOWEST 25% as measured across every performance category, to the TOP 10%.
That's a big win.
But that's just the start. They also DECREASED their cost per contact from $5/contact to $4/contact over that same period.
Additionally, they increased fundraising gross revenue through the contact center by 60% in the first year, and by an average of 37% per year over a four-year period, through 2017.
When asked how they made it happen, Hollister shares that they used a focused donor experience-first process incorporating newly detailed donor listening (donor feedback) and performance measurement, donor journey mapping, some organizational restructuring (within their team), and an iterative experience improvement process year after year.
By the way - the real kicker here? Canadian Red Cross was comparing their donor contact center to 500+ COMMERCIAL call centers in North America. By 2017, their call center was among the world's best call centers when compared to the leading commercial brands(not other nonprofits).
The donor-centric fundraising framework used at COHORT3 describes the elements required to deliver a targeted, seamless, personalized experience to your donors and prospects. It's a blueprint for engaging with today's donors recognizing that cultural changes and technological innovation have empowered consumers, and nonprofit brands who evolve their fundraising accordingly are likely to grow faster. Serving our donors better translates to higher donor affinity, which leads to greater donor loyalty and value. Importantly, it also leads to greater donor advocacy - donors who actively speak out in support of our brand. That active loyalty helps recruit the next 'class' of donor prospects, which in turn builds a more efficient and cost-effective prospecting program.
In our day-to-day work with nonprofits, we have the opportunity to dispel some of the common myths about donor-centric fundraising, including the following:
MYTH #1: We give our high-value donors everything they want
REALITY: The Donor-centric Framework prioritizes your high-value donors (i.e. those with highest Future Lifetime Value), and endeavors to deliver an ideal donor experience to them. That said, even for your highest value donors, it's unlikely you can give them everything they want. But you can give them MORE than lower value donors, and give them enough to satisfy them, grow their loyalty, and still generate ample net revenue for your organization.
MYTH #2: We segment donors using RFM for our Donor-centric fundraising program and it works great.
REALITY: HOW you segment is the key, and the real point of departure for Donor-centric Fundraising. Segmenting on donor value - specifically on predicted future lifetime value ensures you focus resources on the right donors, across the full lifecycle and recruiting all appropriate fundraising programs seamlessly around the donor.
MYTH #3: I can ignore donors that have lower value.
REALITY: Think of lower value donors as lower priority donors. Treat some donors better than others. Invest less when there is less opportunity to grow the value of a donor. And remember, some lower value donors become higher value donors, and we've invested in them, so just focus on them less.
Contact us to learn more about Donor-centric Fundraising.