YouTube announces further changes for kids in parallel with $170 million FTC fine

YouTube announces further changes for kids in parallel with $170 million FTC fine. The Federal Trade Commission’s probe looked at how YouTube treats kids and its settlement with YouTube included a $170 million fine. YouTube responded with more changes - near the end of the year it will roll out policies significantly changing how it treats kids videos on the platform. Effectively, it will treat anyone watching content for children as kids regardless of their actual age. It will limit data collected on these users to an absolute minimum - “we will only collect the data needed to support the operation of the service.” Importantly, personalized ads will stop running on content for kids, and comments and notifications will be turned off. These changes will impact YouTube’s ad revenue and kids content creators, though no specific estimates are available yet. C|NET