Portal, Building 8, and Facebook's failure to expand into consumer hardware

Portal, Building 8, and Facebook's failure to expand into consumer hardware. Despite significant budget (“hundreds of millions of dollars”), high profile hirings (and departures), Facebook has failed to crack the hardware device market even as competitors Google, Apple, and Amazon scored big. Building 8, Facebook’s secret hardware lab, spun up in 2016, and lead by ex-Google engineering lead Regina Dugan, unceremoniously dissolved in October 2017. The only remnant of the failed and costly initiative is Facebook Portal, the video messaging device that so far has failed to catch on with consumers. In the meantime, Facebook continues development on several projects including a voice AI assistant, and Ripley, a small camera designed to sit atop a TV. CNBC