YouTube announces they will stop displaying exact follower counts, too

YouTube announces they will stop displaying exact follower counts, too. In an attempt to take the pressure off of creators, YouTube is adjusting how it displays follower counts, showing “abbreviated” public subscriber counts. For example, a channel with 3,215,817 followers will be displayed as 3.2M. The YouTube change impacts creators with more than 1,000 followers.. Critics say creators see exact follower counts in YouTube Studio and YouTube Analytics so they’ll still be feeling the pressure from follower count changes. In April, Instagram tested a similar feature that completely hid “Like” counts from viewers, and in November 2018, Twitter CEO Jack Dorsey said “follower counts are meaningless.”. There isn’t yet any industry consensus on whether this general tactic will be effective in countering influencers’ obsession with followers, even as influencer marketers and advertisers continue to emphasize and rely heavily on the metric. Engadget