Instagram may allow creators to share IGTV video to Facebook Watch

Instagram may allow creators to share IGTV video to Facebook Watch. Seen as another move to further integrate Instagram and Facebook, FB is working on a tool to preview IGTV video on Instagram, and to Facebook and to Watch. In an indirect way, this move - should it go live - could drive higher adoption of IGTV by video creators as it boosts their video distribution to the main app. IGTV has struggled to take off with its offer of longer-form, vertical (portrait mode) video content both within Instagram and in the separate IGTV app. Tech Crunch