Twitter introduces more flexible bidding options for video ads: a 6-second format

Twitter introduces more flexible bidding options for video ads - a 6-second format. The new 6-second video pre-roll ads give advertisers interested in short-from advertising a new option. Twitter cites company-sponsored market research that shows short videos with no sound and clear branding drive better ad recall and message association on mobile. Twitter adds, “… when was the last time you enjoyed sitting through a minute-long ad on your phone?” Advertising experts say ads are not forced on Twitter (i.e. they can skip them) and video consumption tends to be shorter on average. The new 6-second video ads are meant to address this but advertisers often say its hard to get their message across in just 6 seconds. Search Engine Journal