Snapchat launches a tool that automatically generates ads from existing assets

Snapchat launches a tool that automatically generates ads from existing assets. Called “Instant Create,” the tool generates Snapchat-friendly vertical ads in three simple steps from existing creative content. Advertisers create ads using Snapchat’s self-serve Ads Manager, within which Instant Create asks the user to identify the objective of the campaign (website visits, app installs, or app visits), entering the user’s website address, and identifying audience targeting. The tool automatically imports photos from the user’s website and modifies them to match Snapchat’s most popular ad formats and ad detail options, effectively eliminating graphic design and the need for designers. Tech Crunch