Triggered and automated direct mail programs can run in the background

Triggered and automated direct mail programs can run in the background. This article explores on-demand direct mail (sometimes called programmatic direct mail) and its role as a critical element of effective modern donor/customer experience development. Though not yet common in the nonprofit industry, triggered and automated direct mail - single personalized pieces mailed in response to a specific donor action - is entirely feasible today. Imagine sending follow-up direct mail solicitations (not just emails) to visitors who abandon a donation form, or to new email subscribers. Print production companies can automate every step of the mail process, and modern CRM/marketing automation solutions provide the donor experience triggering and back-end data capabilities. They are cost-effective for small-scale programs as well. What They Think