Pursuant acquires fundraising intelligence and donor segmentation startup Causemo

Pursuant acquires fundraising intelligence and donor segmentation startup Causemo. The Boston-based startup offers a self-serve, cloud-based BI tool built specifically for fundraising intelligence. Its platform integrates with Salesforce and serves marquis clients such as Feeding America, MADD, and Boys and Girls Clubs of America. Pursuant says it will invest in Causmo’s product development and integrate the solution with its Pursuant Insights analytics and insights platform. This is Pursuant’s second analytics-focused purchase following its acquisition of Advizor Solutions in March. Press Release