Blackbaud's earnings report highlights progress on four strategic initiatives even as big investment in sales organization

Blackbaud's earnings report highlights progress on four strategic initiatives even as its big investment in sales organization reduces profits. The second quarter earnings call saw Blackbaud affirm its near-term profitability hit as it prioritizes hiring more sales representatives to reach more customers. It reiterated that the investment, the first of its four strategic pillars will accelerate its growth rate in the future. On its other three strategic initiatives, President and CEO Mike Gianoni said its push to create vertical-specific solutions (ex. Church Management within its Cloud Solution for Faith and its UK-based Just Giving for P2P fundraising which launched in the US) is progressing well. The third initiative - expanding Total Available Market, in this case meaning the identification and development of new previously untapped markets for Blackbaud and largely focused on its acquisition of YourCause - its CSR-focused solution which extends BB’s reach into for-profit companies. The fourth initiative - operational efficiency - includes infrastructure investments, productivity initiatives, and organizational realignment. Yahoo Finance