Four best practices for LinkedIn posts that get attention and views

Four best practices for LinkedIn posts that get attention and views. LinkedIn’s own in-house experts say cold-messaging other users for professional networking works. Use InMail to reach out to people in your professional orbit you want to meet. Here are four things that will make your outreach successful: Be direct about what you want in your subject line, keep subject lines to three words or less, include one or more connections to the person (ex. went to same school, previously worked at the same company), and keep your message to 100 words or less. Business Insider