YouTube star creators say they wish it had more competition from other platforms

YouTube star creators say they wish it had more competition from other platforms. Despite a host of competitors like Twitch, TikTok, Instagram, Facebook, and Twitter, YouTube’s biggest stars say there isn’t enough competition. They worry about being overly reliant on a single platform, and vulnerabilities from constant algorithm and policy changes that impact their ability to make money on YouTube. Some YouTube creators are seeing limited success on Facebook. For example, where Facebook pays creators 55% of advertising revenue its ads average $4 CPM while YouTube also pays creators 55% but sees CPM’s of $2.60. Digiday