Instagram sponsored post engagement rates eclipse non-sponsored levels

Instagram sponsored post engagement rates eclipse non-sponsored levels. Sponsored posts see engagement rates of 2.4% while non-sponsored rates are just 1.9%, according to InfluencerDB, Higher engagement for sponsored posts is driven by the Instagram algorithm’s prioritization of paid (sponsored) posts, and higher quality creative in sponsorship posts. That said, both categories saw engagement drop as the post volume has increased significantly - sponsored posts dropped from 4% three years earlier, and un-sponsored posts fell from 4.5%. Mobile Marketer