LinkedIn adds three new features to Campaign Manager

Linkedin adds three new features to Campaign Manager. The new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures. The new features are part of LinkedIn’s strategic shift to "‘Objective-based Advertising” - it’s term for helping marketers buy ads that align with each layer of the buying/giving funnel — awareness, consideration, and conversion - which aligns with the way increasingly more marketers are structuring their campaigns. Marketing Land