Pinterest introduces new video tools for brands ... and creators.

Pinterest introduces new video tools for brands … and creators. Pinterest introduced new video tools including improved uploading tools, a refreshed gallery tab, a lifetime analytics metric, and a Pin scheduling function. Pinterest notes that improved personalization and recommendation engines are driving more user discover of videos on the platform. The focus on video reflects Pinterest users; prioritization and heightened interest in video over digital photos when using the site, along with demand from brands and creators to leverage the additional capabilities of video in their advertising and content marketing on the site. Venture Beat