Microsoft Teams is relentlessly acquiring market share and its growth is outpacing Slack

Microsoft Teams is relentlessly acquiring market share and its growth is outpacing Slack. Microsoft is using its size, market reach, and deep pockets to beat Slack. Slack’s market share with large companies is effectively flat, adoption rates are declining, and more larger enterprises say they are leaving the platform, according to a research report released this week.In parallel, Microsoft Teams is seeing growing market share, higher adoption rates (than Slack), and low defection rates. Microsoft is skilled at arriving late to a market and then copying, underpricing, and scaling its way to success. Companies say they like Teams’ integration into Office 365 and related apps, and because Teams is bundled with Office it is effectively free. recode