TikTok is trying to help publishers and influencers get up the learning curve more quickly.
Facebook may hide Likes, similar to its testing on Instagram. The goal is similar to Instagram - hiding Likes for reduces the highs and lows users experience when watching their Like counts when posting. Facebook didn’t elaborate on their statement and analysts pointed to Instagram’s test of non-visible Likes in seven countries. Twitter and YouTube also are experimenting with a similar change as they look to balance the metric’s critical role as a payout meter for influencers against its often negative psychological impact on users. USA Today