<ALL THINGS> Social Media

Wednesday august 29 2018

  Facebook's new Loyalty Insights reporting for Watch video advertising.

Facebook's new Loyalty Insights reporting for Watch video advertising.

 

In today's edition of <ALL THINGS> Social Media:

Facebook launches Ad Breaks video advertising on Watch to monetize content for creators/publishers. Ad Breaks is available in the US, UK, Ireland, New Zealand, and Australia for publishers meeting eligibility requirements (10,000 Facebook followers, published 3-minute videos getting 30,000 1-minute views over the last two months, etc.). Ad Breaks includes mid-roll, pre-roll video ads,and image ads below the Watch video. Watch publishers select betwern auto-insert mode where Facebook selects the best ads, or manual selection of their preferrred advertisers. Ad Breaks includes a revenue share with creators. Facebook Creator Studio now includes management and production of Watch videos and related ads. Facebook introduced new loyalty insights including a new audience retention metric. Facebook

 

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