<ALL THINGS> Social Media

monday august 20 2018

Facebook Advertising.jpg

In today's edition of <ALL THINGS> Social Media:

Facebook removes ~5,000 ad targeting options but advertisers see workarounds. Following last week's complaint from the Dept of Housing and Urban Development alleging Facebook is violating the Fair Housing Act, Facebook removed ad options to exclude certain audiences that would not see an ad. Exclusion targets removed include terms such as "Passover", "Evangelicalism", "Native American culture", "Islamic culture," and "Buddhism." Ad buyers aren't too worried, as they can use similar terms to exclude people; ex.If the exclusion term Hispanic is removed, one ad agency said they could use the term "Telemundo". Other ad buyers said this level of targeting with exclusions isn't even required to reach the right audience. Digiday

Editor Note: Immediately following this Facebook announcement, Twitter banned 284 accounts for "coordinated manipulation" originating from Iran, and separately from accounts linked to Russia. Senator Mark Warner commented, "I've been saying for months that there's no way the problem of social media manipulation is limited to a single troll farm in St. Petersburg. We learned today that the Iranians are now following the Kremlin's playbook from the 2016 election." Tech Crunch


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