<ALL THINGS> Social Media
Friday august 24 2018
In today's edition of <ALL THINGS> Social Media:
Three nonprofits succeeding with social media and private online groups for peer-to-peer support. Peer support groups are central to nonprofit service and mission delivery, particularly in the health, social and human services sector. Online support groups are a particularly cost-effective model, but they are notoriously difficult to scale. The nonprofit Sue Ryder introduced an online peer support group in 2015 for people who's loved ones are dying or have died. After serving thousands of constituents, the organization is adding an online video bereavement service that connects individuals with bereavement counselors via video chat. RNIB moved from a private online group platform to their current 13 Facebook Groups for people with little or no sight. Groups are location-based or role-based, and have been augmented with offline meetups. Nonprofit Mind's Elefriend peer support group started on Facebook Groups, then migrated to a private online community and has grown to 100,000 members, with access provided via browser and a dedicated mobile app. Third Sector
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